![]() ![]() Google’s John Mueller says using multiple H1s per page is fine. So while our developers could “fix” this in minutes, it’s probably not worth wasting their time as the pages look perfectly fine for visitors-and that’s all that matters here. They’re just blog homepages and archive pages that are only likely to attract branded traffic anyway. But it’s also unlikely to be a huge deal because these pages aren’t particularly important from an SEO perspective. You can see above that some of our pages are missing H1s. If you want to find pages with missing or empty H1s: Given that your page title should be wrapped in an H1 tag, it goes without saying that you should use a H1 on every important page. There’s little point worrying about mismatched titles and H1s if your page doesn’t get any organic traffic in the first place. If your website has many pages, sort the report in Ahrefs’ Site Audit by organic traffic to prioritize changes. The title tag is angled around a definition whereas the H1 is angled around a study. It’s possible that searchers might feel a little duped or confused after clicking through to this page, so it’d probably make sense to stick with a consistent angle. Here’s a mismatched title and H1 for our guide to anchor text: Look for drastically mismatched title tags and H1s.Click on the green area in the pie chart.You can check for mismatched H1s and title tags for free in Ahrefs Webmaster Tools. If they’re greeted with a completely different and unrelated title (H1) on the page, they’ll feel duped. Why? Searchers are sold, in part, by your title tag in the SERPs. If your title is dramatically different from your H1, it’s probably worth bringing them back into alignment. If your title and H1 are slightly different but cast from the same mold, as is the case above, that’s fine. The most common reason to do this is when your page title is perfectly fine for a H1, but too long for the title tag.įor example, our title and H1 are slightly different for this post: Most CMS’ like WordPress do this automatically, but it’s possible to set the title tag as something different to the H1 with an SEO plugin like Yoast. Google says to match your title tag with your H1. It’s usually only forum posts that use lowercase or sentence case. If your CMS uses page titles for both H1 tags and title tags, using title case for page titles helps keep things looking neat in the search results. Title case is where you capitalize all words containing four or more letters. Sign up for a free Ahrefs Webmaster Tools account.If you’d prefer to check your H1 tags in bulk: ![]() If you’re not comfortable with HTML, install Ahrefs SEO Toolbar and check the free on-page report to see your H-tags, including your H1. If you’re curious how your theme handles this, the easiest way to check is to right-click on the title in your browser and select “Inspect.” If the highlighted part includes, then it’s wrapped in a H1 tag. While many website platforms and CMS’ do this by default, this can be overridden for certain themes. Google says to “place the title of your article in a prominent spot above the article body, such as in a tag.” That said, every little bit helps in SEO-so it’s useful to follow best practices where possible. It’s impossible to do this without mechanisms to deal with nonideal circumstances like pages without H1 tags. Google’s job is to understand, index, and rank the web’s content. It certainly won’t lead to anything scary like a Google penalty. So don’t panic if you’re not doing some of these things. According to this study by webAIM, 60% of screen reader users prefer that only the page title be an H1 tag.īefore we run through the best practices, it’s important to note that breaking any of these is extremely unlikely to wreak SEO havoc on your website. Millions of visually-impaired people use screen readers to convert web page copy and images to audio. The H1 is the most prominent heading on the page, then H2, then H3, etc.įail to use H1 tags and other headings properly and pages become harder to skim and digest. H1 tags improve user experience in the sense that they’re part of a web page’s hierarchical structure. So if you’re using H1s as Google recommends for your page title or content heading, your H1 is effectively telling Google “here’s what my page is about.” H1 tags improve user experience Google’s John Mueller said that H1 tags help Google to understand the structure of a page. H1 tags helps search engines understand the page H1 tags helps search engines understand the page. ![]()
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